Fiat/Chrysler CEO gets mixed response in Detroit

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WorkingOnIt

Fiat/Chrysler CEO gets mixed response in Detroit

Post by WorkingOnIt » Sat Jan 16, 2010 11:24 pm

Sergio Marchionne got some favorable press:
http://content.usatoday.com/communities ... -detroit/1
http://wheels.blogs.nytimes.com/2010/01 ... archionne/

Was frank about the challenges:
http://www.freep.com/article/20100112/B ... ofit-in-10

Not everyone was impressed
Protesters at speech
Commentator critical of bailout not swayed by Marchionnes

And somewhat related news:
Reviewer saysJeep's updated Patriot is better, but ...
"If Chrysler's five-year plan ... can't dramatically leapfrog Patriot's improvements, Chrysler's got a tough challenge"

And a story that suggests Fiat influence has brought more fashion models back to Detroit: Sexism or sex appeal?
"Beautiful cars and attractive models have long been part of the auto 'show' fabric," says Chrysler spokesman Scott Brown. "Today, this strategy is very common among high-end European brands.  As a company filled with passionate, expressive brands, we felt this strategy would work with our vehicles and especially, the vehicles our new alliance partner has brought to the company."

Display of passionate, expressive, rebadged Lancia Delta:

Image
Last edited by WorkingOnIt on Sat Jan 16, 2010 11:31 pm, edited 1 time in total.

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